This section showcases strategic communication plans I developed as part of my Public Relations coursework at North Carolina Central University. These projects allowed me to develop strategies for brands and organizations by identifying communication challenges, target audience, key messages, goals, objectives, and tactics.
PlayStation-Strategic Communication Plan
Objective: Develop a communication strategy focused on strengthening PlayStation’s relationship with gamers and addressing challenges within the gaming community.
Skills Demonstrated: Audience Research-SWOT Analysis- Strategic Messaging- Campaign Development- PR Tactics
https://advertising-arts.com/wp-content/uploads/2026/08/communication-plan-1-1.pdf
Spotify-Strategic Communication Plan
Project Overview: A strategic communication plan developed for Spotify as part of my Public Relations coursework.
https://advertising-arts.com/wp-content/uploads/2026/08/communication-plan-2-1.pdf
Jackson Pone Portfolio 