This section showcases key messages and supporting talking points I developed as part of my Public Relations coursework at North Carolina Central University. These projects demonstrate my ability to create clear, consistent, and audience focused messages that support an organization’s communication goals.
Skills Demonstrated: Strategic Messaging- Audience Analysis- Brand Communication- Message Development- PR Strategy
Nike: Why Do It Campaign
Primary Audience: Gen Z consumers ages 18-24
Key Message: Nike encourages young consumers to take action, embrace challenges, and pursue their goals without waiting for perfection.
Supporting Talking Points:
Taking action can be more important than waiting for the perfect opportunity.
Nike supports young people who challenge themselves and push beyond their limits.
The campaign connects Nike’s brand identity with Gen Z’s desire for authenticity and self expression.
Goal: Connect Nike with Gen Z through an empowering and relatable message.
https://advertising-arts.com/wp-content/uploads/2026/08/key-messaging-and-talking-points-1.pdf
Dove Real Beauty
https://advertising-arts.com/wp-content/uploads/2026/08/key-messaging-and-talking-points-2-1.pdf
Jackson Pone Portfolio 